Marketing Exclusive Vs. Intensive Distribution Term Paper

Open, View, and/or
Download this Document

Total Length: 336 words ( 1 double-spaced pages)

Total Sources: 1

Adding additional distributors in the regions that were once exclusive and highly selective leads to price cutting, a quick loss of gross margin, channel conflict, and over the long-term, one or more distributors refusing to carry a given manufacturers' products due to a lack of profits being available ion their sale. This is what happened with certain PC manufacturers during the 1990s when over-distribution was a common problem, spurred by cross-channel conflict and rounds of severe price cutting (McKinsey 2003).

Stuck Writing Your "Marketing Exclusive Vs. Intensive Distribution" Term Paper?

View All Our Example Marketing Exclusive Vs. Intensive Distribution Term Paper

Have A Custom Example Essay Written

When manufacturers add in distributors to areas previously exclusive, the entire dynamic of selling across all indirect channels changes, specifically in the area of distributor loyalty as well. It is a best practice to specifically stay focused on one distribution strategy and work to increase distributor loyalty first before ever adding additional distributors to cover the same markets......

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Marketing Exclusive Vs Intensive Distribution" (2007, July 21) Retrieved May 21, 2025, from
https://www.aceyourpaper.com/essays/marketing-exclusive-intensive-distribution-36584

Latest MLA Format (8th edition)

Copy Reference
"Marketing Exclusive Vs Intensive Distribution" 21 July 2007. Web.21 May. 2025. <
https://www.aceyourpaper.com/essays/marketing-exclusive-intensive-distribution-36584>

Latest Chicago Format (16th edition)

Copy Reference
"Marketing Exclusive Vs Intensive Distribution", 21 July 2007, Accessed.21 May. 2025,
https://www.aceyourpaper.com/essays/marketing-exclusive-intensive-distribution-36584
   

Open, View, and/or
Download this Document
order custom essay example