Marketing Firm Should Enlist the Term Paper

Open, View, and/or
Download this Document

Total Length: 665 words ( 2 double-spaced pages)

Total Sources: 2

Page 1 of 2

Even though the firm has its own ideas about strategies, the agency should be able to demonstrate that they are able to contribute to these as well, thus showing they have sufficient expertise to make a genuinely valuable contribution to the program.

If the firm is entering a new overseas market, finding an advertising partner with local knowledge, and who can apply that local knowledge specifically to the firm's product or service is critical. No matter how much research is done prior to entering the foreign market, the firm may have made errors in their analysis due to certain biases that can only be corrected by someone with local marketing knowledge.

It is critical for the advertising agency to understand your company's market strategy because ultimately the job of the agency is to translate that strategy into results.

Stuck Writing Your "Marketing Firm Should Enlist The" Term Paper?

View All Our Example Marketing Firm Should Enlist the Term Paper

Have A Custom Example Essay Written

No matter how wonderful the creative is, if it is not focused towards the right strategy and the right targets, the company's objectives will not be met.

Additionally, the agency should be able to offer its own evaluation and insight into the strategy. Their role should ideally include more than just the ability to design and place ads. It is not sufficient for an agency to merely do what they are told - they need to be able to contribute to the process, even if that means pointing out faults in the company's strategy. The agency should act as a strategic partner, rather than merely a contractor. They are an objective voice, and should be viewed as a feedback resource rather than merely a supplier of services......

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Marketing Firm Should Enlist The" (2008, June 19) Retrieved May 10, 2024, from
https://www.aceyourpaper.com/essays/marketing-firm-enlist-29249

Latest MLA Format (8th edition)

Copy Reference
"Marketing Firm Should Enlist The" 19 June 2008. Web.10 May. 2024. <
https://www.aceyourpaper.com/essays/marketing-firm-enlist-29249>

Latest Chicago Format (16th edition)

Copy Reference
"Marketing Firm Should Enlist The", 19 June 2008, Accessed.10 May. 2024,
https://www.aceyourpaper.com/essays/marketing-firm-enlist-29249
   

Open, View, and/or
Download this Document
order custom essay example