Marketing First of All, the Term Paper

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While the internal and general environments are pretty clear in this case and have previously been discussed, primarily through the necessary balance between the organization's resources and its projected initiatives, the task environment considers some of the external factors that may have an influence, in this case potential legislative acts that can award more funding to hospitals etc.

There is probably another very important part of the analysis of these strategic initiatives: sustainability. Besides correlating the vision and strategic objectives with the strategic initiatives here presented, the decision makers will also need to analyze the existing resources and decide on whether the hospital has the capacity and resource to develop some of these initiatives. If not, the decision makers can also analyze whether some of these initiatives could still be supported from third parties.

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Different fundraisers could be used to gather funds for developing the perinatal center, for example, as could budgetary funds be used.

As one can see from this discussion, the decision making process in this case needs to be based on the assessment of the hospital's strategic objectives and, at the same time, while considering the existing and achievable resources of the organization. For this, almost any strategic assessment decision support tool can be used, some of which have been discussed here. With this type of decision making framework, the strategic initiatives that will be selected can increase the value of the organization and its impact on the community......

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