Marketing Given the Context of Research Proposal

Open, View, and/or
Download this Document

Total Length: 574 words ( 2 double-spaced pages)

Total Sources: 0

Page 1 of 2



b.

The marketing of relations is generically applied to improve the nature of the relationship between the vendor and the prospective buyer. It can however be applied to improve the relations with various other categories of stakeholders. Take for instance the case of the American Airlines. Consider a media campaign constructed on the premises of relations marketing. This could materialize in service advertisements capturing the attention of the public (namely the prospective buyers), with the ultimate aim of profit registration. Another angle at looking at a relations management campaign is that of promoting the very organization as a great place to work, and as such attract more and better skilled staff members, but also promoting the enterprise as a financially strong and stable entity, attracting as such more investors.

In terms of a fully integrated customer relationship management system, this virtually refers to the fact that the constant attention to the satisfaction of the customers' needs and wants -- even more so important in American Airlines, who does not offer a material product, but a service -- is not just the ongoing occupation of the marketing team, but that its elements and programs have spread throughout the totality of the organizational divisions.

Stuck Writing Your "Marketing Given the Context Of" Research Proposal?

View All Our Example Marketing Given the Context of Research Proposal

Have A Custom Example Essay Written



An example in this sense would be offered by the Information Technology and Systems division at the airline company creating more user-friendly software applications which would be used by the customers to buy tickets and enhance their levels of satisfaction. Another example would occur at the level of the financial department, which would search for efficient ways to reduce operational costs and as such reduce the flight fares, also to increase customer satisfaction......

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Marketing Given The Context Of" (2010, January 15) Retrieved June 13, 2026, from
https://www.aceyourpaper.com/essays/marketing-given-context-15793

Latest MLA Format (8th edition)

Copy Reference
"Marketing Given The Context Of" 15 January 2010. Web.13 June. 2026. <
https://www.aceyourpaper.com/essays/marketing-given-context-15793>

Latest Chicago Format (16th edition)

Copy Reference
"Marketing Given The Context Of", 15 January 2010, Accessed.13 June. 2026,
https://www.aceyourpaper.com/essays/marketing-given-context-15793
   

Open, View, and/or
Download this Document
order custom essay example