Marketing a Healthy Product to American Consumers Essay

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Marketing Plan Idea: Concept Paper for Fizzy Fountain Fruit Drink DispenserInformation about ownership and company structureInitially, the envisioned company will be a sole proprietorship with one-part time administrative employee. As the company matures, additional staff will be added as necessary and the company will transition to a S subchapter structure with additional owners for taxation purposes.A description of productToday, increasing numbers of consumers of all ages are recognizing the valuable health benefits that can be derived from drinking fruit juices. Moreover, many of these consumers are searching for carbonated alternatives to their traditional favorite drinks due to their flavor-enhancing qualities. The proposed product, “Fizzy Fountain,” takes advantage of both of these trends by leveraging a novel automated system for on-demand preparation of carbonated fruit beverages. The device contains reservoirs to store concentrated fruit juice extracts of various flavors, obtained through cold-pressing methods optimized for preserving bioactive compounds. These reservoirs will be connected to an array of microfluidic mixers, allowing precise combination of fruit extracts. The fruit extract mixtures will then be blended with carbonated water stored under high pressure in a gas cylinder to produce carbonic acid, lending a refreshing effervescence.

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Dispensation will take place through a user-friendly, touchscreen interface,…

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…first 2 years, targeting regions with a growing interest in health-conscious beverages.Who a typical customer might beFizzy Fountain’s typical customers will include health-conscious individuals, fitness enthusiasts, parents, eco-conscious shoppers, young professionals, trend followers, flavor enthusiasts, party and event hosts, ethical buyers, and those seeking healthier alternatives to sugary beverages. These potential customers will be attracted to Fizzy Fountain’s innovative system for creating customizable, fruit-infused carbonated drinks that prioritize natural ingredients and reduced sugars. The brand will also appeal to a wide demographic seeking a refreshing and health-conscious carbonated beverage option, making it well-suited to a diverse range of consumer preferences and….....

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Latest APA Format (6th edition)

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"Marketing A Healthy Product To American Consumers" (2023, October 27) Retrieved May 20, 2024, from
https://www.aceyourpaper.com/essays/marketing-healthy-product-american-consumers-2180084

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"Marketing A Healthy Product To American Consumers" 27 October 2023. Web.20 May. 2024. <
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Latest Chicago Format (16th edition)

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"Marketing A Healthy Product To American Consumers", 27 October 2023, Accessed.20 May. 2024,
https://www.aceyourpaper.com/essays/marketing-healthy-product-american-consumers-2180084