Marketing Internal Influences on Gateway Term Paper

Open, View, and/or
Download this Document

Total Length: 1783 words ( 6 double-spaced pages)

Total Sources: 1+

Page 1 of 6

"Building a successful buzz campaign hinges on finding the right carriers for the message: influencers who are obsessed with staying one step ahead of their peers." (Khermouch & Green, 2001)

Conclusion

In conclusion, this phase of the marketing experience revolved around the perceived impact of various internal influences on consumers as they would be convinced to purchase Gateway Plasma Screen Televisions. The report looked at various aspects and marketing approaches such as demographic data gathering including age and income as well as psychographic data gathering which incorporates personality style or lifestyle data in the marketing of products. The world has become highly technologically advanced and has therefore introduced many new sources or opportunities such as direct database marketing, email contact points and internet shopping to marketing and consumerism management.

Stuck Writing Your "Marketing Internal Influences on Gateway" Term Paper?

View All Our Example Marketing Internal Influences on Gateway Term Paper

Have A Custom Example Essay Written

Marketing and selling have therefore greatly changed. It is no longer a viable approach to just blanket advertise and other traditional advertising techniques such as newspaper and television have also become overly distant in the twenty-first century approach to marketing. Today, personalized service, coordinated buzz marketing and word of mouth approaches are the more logical approach for selling and marketing Gateway Plasma Screen Televisions because technology has made it possible to sell directly to specific target audiences and consumers......

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Marketing Internal Influences On Gateway" (2005, February 21) Retrieved April 28, 2024, from
https://www.aceyourpaper.com/essays/marketing-internal-influences-gateway-62490

Latest MLA Format (8th edition)

Copy Reference
"Marketing Internal Influences On Gateway" 21 February 2005. Web.28 April. 2024. <
https://www.aceyourpaper.com/essays/marketing-internal-influences-gateway-62490>

Latest Chicago Format (16th edition)

Copy Reference
"Marketing Internal Influences On Gateway", 21 February 2005, Accessed.28 April. 2024,
https://www.aceyourpaper.com/essays/marketing-internal-influences-gateway-62490
   

Open, View, and/or
Download this Document
order custom essay example