Marketing the Market Portfolio Built Research Proposal

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Three -- Steel Dynamics, Alcoa and IE DuPont fell in excess of 6% for the week. The drop in the first two can be attributed to weakness in commodities. The other outlier was Pfizer, which was the only stock to gain this week, up 0.49%. Even fellow pharmaceutical firms JNJ and MRK dropped, indicating specific strength in Pfizer, most likely tied to merger talks. Most stocks in the portfolio, however, roughly tracked the market, which slumped on generally discouraging sentiment with regards to economic recovery, spurred by weak new home sales and durable goods sales, two key economic indicators (Perman, 2009).

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Stock

Close Sept 18

Close Sept 25

Return

STLD

17.85

16.61

-6.95%

XOM

69.81

68.7

-1.59%

AA

14.04

13.08

-6.84%

DIS

28.44

27.62

-2.88%

MRK

31.88

31.25

-1.98%

PFE

16.32

16.4

0.49%

MMM

74.65

73.8

-1.14%

KO

53.83

52.97

-1.60%

JNJ

60.72

60.62

-0.16%

DD

33.77

31.74

-6.01%

Dow

-1.58%

S&P 500

-2.24%

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