Marketing Masculinity: Gender Identity and Term Paper

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They hypothesized that magazines targeting male readers, particularly unmarried male readers would be more apt to display hegemonic male images, while the reverse would be true with magazines targeted at women or not targeted at a specifically male readership. Magazines with a target readership of a higher socioeconomic status would be even more apt to show males in hegemonic, occupational roles, as this would be status-confirming.

The researchers" findings were confirmed, specifically that popular magazines directed at male audiences affirmed hegemonic, notions of masculinity, thus male readers tend to come away from male-marketed magazines with their traditional images of identity confirmed, while female readers see a less hegemonic male images in women's magazines.

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This highlights how the media serves to affirm traditional identities for men, and also create communication barriers between the genders, as women receive different images in magazines aimed at a female readership......

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"Marketing Masculinity Gender Identity And" (2007, December 10) Retrieved June 4, 2026, from
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"Marketing Masculinity Gender Identity And" 10 December 2007. Web.4 June. 2026. <
https://www.aceyourpaper.com/essays/marketing-masculinity-gender-identity-33409>

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"Marketing Masculinity Gender Identity And", 10 December 2007, Accessed.4 June. 2026,
https://www.aceyourpaper.com/essays/marketing-masculinity-gender-identity-33409
   

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