Marketing Mix Is a Model Term Paper

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The marketing mix has many variables that can be changed and adapted in every company, but in this process it is important to keep in mind the position the company wants on the market and its objectives.

The marketing mix planning is the process of developing long-term strategic plans that can help the company to achieve its goals.

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Each element in the marketing mix - product, price, promotion, and place -should be very well used in the attempt to satisfy the needs of consumers......

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