Marketing Mix Provides Some Insight Essay

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I believe that Apple's direction is positive. The company has established a strong brand name, and this will help it to succeed. Apple has distributed well, allowing for consumers to buy its products easily. Apple's marketing foundation is that the company has great products, but these products must be backed by a low-cost platform that encourages firm to enter the market.

The company's plan for growing its market base is to use specific products as a gateway into the company's philosophy. Apple benefits, for example, from having an approach then brings consumers in and then converts them to other products. The integrated suite that Apple has helps it to do this. The company excels by delivering resources to customer service that might already have been spent on maintenance. It is felt that Apple in general excels at marketing, but that there are issues it needs to address with respect to its ability to convert.

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While the iPhone and iPad have been tremendously successful for the company, Apple still has a relatively small market share in several core product lines. The company's ability to address this issue is a central part of tis marketing campaign.

Overall, Apple takes a universal approach to its business. The company recognizes the value in building a company around a few hit products that support an entire stable. Having a small number of international store sites is also important because it allows for Apple to manage its brand overseas. In total, the company has a number of strategies for building an international presence, but its current strategy has generally been a success.

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