Marketing the Overall Strategy the Term Paper

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The first new market to be opened would probably be Canada or Mexico (considering the fact that the United States is the company's home market). This decision is made easier by observing the beating that WalMart took in Europe and in Asia a short while ago when attempting to enter those markets.

An article in "The Times" on July 29, 2006 stated the following; "Wal Mart, the world's largest retailer, abruptly pulled out of Germany yesterday....In a humbling admission of defeat, Wal Mart said it would sell its 85 German stores to the rival supermarket chain Metro and book a pre-tax loss of about $1 billion on the failed venture." (Times 2006)

Since Wal Mart is one of the world's largest companies, and still took a beating, it might behoove the company to concentrate more on creating new products, while building strong markets that are conducive to drinking our product than trying to what seems to be good markets that already have strong competitors there.

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The company could follow Pepsico's lead in this regard.

"Every year, the food and beverage giant (Pepsico) adds more than 200 product variations to its vast global portfolio - which ranges from Quaker Soy Crisps to Gatorade Xtremo Quencher." (Brady 2004).

Following Pepsico's example rather than Coca-Cola's may lead to opportunities current unforeseen.

Coke's CEO recently stated; "The system isn't broken. There's still opportunity for both Coca-Cola and the other [soft drink] brands." (Faust 2004). Our company will take that to heart and beat the pants off of them. Coke and Pepsi beware!

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