Marketing Plan to Everything There Research Proposal

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Each calendar at this point would cost $5.45

Developing costs for pictures taken with digital cameras will be approximately $75. This cost adds approximately $.04 per calendar Costs for placement of 1500 books in the library will be $8,175 + $3,270 (40% mark up) to total $14, 171 for calendars sold through the library calendars. Each calendar now $9.45 + $.04 for developing photos = $9.49. The remaining 500 calendars sold through other outlets such as the booth in a high traffic area of the Student Union Building; rented for $3/da y. The team determined to allocate rent for 20 days to total $60; which adds an additional $.03 per calendar of the 500, plus the $.04 for developing photos, which brings the cost for each of these 500 calendars to $5.52. The receipts for MUCs sold through the library for $20 each, as well as receipts for calendars sold through other venues are projected to be:

10.51 profit per calendar to total $15,76

7240 profit for 500

Sponsors Each team member will aim to fill 2 of the 12 pages in back of MCU with sponsors for coupons.

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Some sponsors may elect to advertise their services and/or products in more than one month's slot. Businesses must agree to give at least a 10% discount to coupon holder. Buy one get one free (BYGOF) ads are especially encouraged. Each page will include 10 spots will sell for $250 per spot, for each page to bring in $2,500. When all spots on each of the 12 pages are sold, the total for this will amount to $30,000.

12 pages of advertisers' spots to total $2,500 each =

Cost for 120 advertisers for each slot to each receive 16 books will cost 4420 (15% for each addition 500 book) + 8500 = $12,920. A surplus of approximately 8 books will be shared by the MCU team; with 2 extras given to marketing professor.

These include subtracting costs from sales, and also ordering an.....

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