Marketing Plan: Flamenco the Proposal Term Paper

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Whether one is browsing through Cosmopolitan or any other magazine all the leading glossies will have special pages adorning the advertisement of this fashion brand of women's tops.

High Fashion brands try to explore new avenues to further build their association with high-end target market by linking themselves to certain events and programs as part of their promotional techniques. 'Flamenco' would also make association with major Hispanic events already in place. We will also start a 'Flamenco Dance' campaign as an event that would celebrate colorful dances and clothes of Latinos.

Budgets and Controls

It is proposed that the marketing budget to launch the advertising and promotion campaign that includes print advertising, celebrity hook up, outdoor advertising and other initial activities should be considerable.

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Initial marketing budget will run in millions that is separate from the product development cost and infrastructure investment. Also exclusive boutiques opened will also have a separate budget. Later events will be financed as the brand awareness and penetration increases with time. All marketing campaigns will be monitored by getting feedback in terms of sales and brand awareness. Research projects will also be launched to monitor the impact of marketing campaign......

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