Marketing Plan Project: Introduction of Research Paper

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Our targets are busy individuals with minimal opportunity to adhere to the TV advertisements, thus the need to adopt and implement other aspects if advertisements. One of the essential aspects of reaching the target audiences is integration of the concept of social media. Interactive social media platform would enhance interaction with the target audiences. This is through development of facebook profile for the marketing group, twitter account, and blogs enhancing the understanding of the concepts and application of the brands. This will relate to the essential role of technology in shaping interactions in the modern society. The marketing strategy will also focus on the printing of the adverts and development of billboards to meet maximum consumers. This will facilitate success of the marketing plan project in the context of Turkey. In order to enhance the reach of the target audiences, the project will focus on collaborating with Hadise as a celebrity face. This is vital for the association of the consumers with the brand in the Turkish cosmetic industry.

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Positioning Statement

There is no such moisturizer as the pond's cream in the young and vibrant Turkish cosmetic industry

The brand has unique features and innovations to withstand any competition within the economy of Turkey

The brand is appealing to the middle class women who aim to maintain their facial looks with elimination of the wrinkles

Key Messages

To cater to 'traditionalist' consumer segment, the message will be essential in enticing the memories in the application of pond's facial moisturizer.

To carter for the 'naturalists' consumer segments, the message would enhance their adventure into the application of the innovated brands of pond's moisturizers......

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