Marketing Plan Proposal Situation Analysis Essay

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Threats

The biggest threat is represented by the company's competitors. It is difficult for the company to compete with large construction companies that can provide smaller prices, and larger teams of workers. In addition to this, SES is a subcontractor and depends on larger companies.

Marketing Strategy

Product Strategy

The company's product strategy is based on providing high quality services. In the construction business it is difficult for a small company like SES to differentiate itself from other competitors through innovative processes that require large investments. Therefore, SES must develop several teams of qualified workers and efficient leaders that can successfully manage complex projects. The company must develop a brand based by competitiveness and high quality services.

Pricing Strategy

It is not recommended to reduce the prices of the company's services. This is because price reductions in this business can determine customers to associate this strategy with a reduction of quality.

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SES should develop a price range discussed with the companies that require their services. The company should also establish certain discounts that can be offered to customers with several projects.

Distribution Strategy

In this case, the company should establish a series of criteria that can be used in order to evaluate distributors. This allows the company to improve its supply chain management. This leads to cost effectiveness.

Promotional Strategy

The company should develop several promotional programs intended to increase the number of customers. SES should advertise its products and services in magazines in the construction business. In addition to this, the company should promote its services in different trades, shows, and exhibitions. It is recommended to increase investments in the marketing strategy in order to improve the situation of the company.

Reference list:

1. Marketing Plan Outline (2010). QuickMBA. Retrieved September 11, 2011 from http://www.quickmba.com/marketing/plan/......

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