Marketing Plan Virgin Mobile Marketing Term Paper

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The proposed Virgin Mobile SmartPhone would be priced at the same level as the Palm Centro with additional features including support for Web browsing and support of web-based applications.

Rationale

The high end of the SmartPhone market provides ample margin opportunities for Virgin Mobile to launch a new model into the mid-range of the market.

Palm Centro is defining the low-end of the market with a de-featured SmartPhone that leaves mobile professionals' needs unmet including realtors.

Lack of product and service offering specifically tailored to the unmet needs of the real estate professional is also a significant market opportunity Virgin Mobile can address with the proposed SmartPhone.

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Today there is no pay-as-you-go SmartPhone in the market, and given the fact that many realtors are independent contractors, this is appealing it that there are no contract commitments with Virgin Mobile and no expensive contracts. The Virgin Mobile competitive advantage is the ability to simplify the service plans......

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Latest APA Format (6th edition)

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"Marketing Plan Virgin Mobile Marketing" (2008, March 13) Retrieved May 20, 2024, from
https://www.aceyourpaper.com/essays/marketing-plan-virgin-mobile-marketing-31515

Latest MLA Format (8th edition)

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"Marketing Plan Virgin Mobile Marketing" 13 March 2008. Web.20 May. 2024. <
https://www.aceyourpaper.com/essays/marketing-plan-virgin-mobile-marketing-31515>

Latest Chicago Format (16th edition)

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"Marketing Plan Virgin Mobile Marketing", 13 March 2008, Accessed.20 May. 2024,
https://www.aceyourpaper.com/essays/marketing-plan-virgin-mobile-marketing-31515
   

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