Marketing Why I Am Pursuing Term Paper

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I want to also understand how to add serve them and deliver quality services and products, and how to be profitable doing it. I'm also very interested in how to better stay in touch with customers on a constant basis. It seems like the best companies in the world have defined processes and approaches for making sure they stay in tune with what their customers want. Apple's iPod, iTunes and now iPhone are a case in point. As Johansson and Nonaka (1987) make the point in their article, Market Research the Japanese Way, it's not the volume of statistics generated on customers, but the relevance of the numbers that matters most. I want to gain from my MBA program how to make the entire series of strategies for the company I want to create all synchronize on one strategic goal: giving the customer exceptional value and service at a reasonable price.

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I want to learn how to differentiate my company not on price alone but on quality and value. Ultimately I want to gain a very thorough understanding from earning my MBA of how best to accomplish these career objectives......

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