Marketing Research Dell Computers: Target Term Paper

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Desktops

Desktops are essential when computing doesn't require traveling or when the use of computer is stationed to a fix location.

Servers

Servers are used as the main source of information which links other computer clients to form a network. It plays the role of a host between computers. Generally, a server responds to every need of computers within the network.

Monitors monitor is a device that provides the main display of data and information to computer users.

Product-Market Grid

Notebooks

Desktops

Servers

Monitors

Professionals

Homes

Schools

Market Analysis

Among the major competitors of Dell Computers include IBM, Compaq, and Hewlett Packard. All of these companies compete for quality computer products. However, there is one advantage that gives Dell Computers an edge to customers and clients.

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That is, Dell offers affordable prices of their products. One solution that works to this market strategy of Dell is through online purchasing of Dell's products. Obviously, online sales lessen Dell Computers with costs to establish stores at many locations as well as operation costs. From such savings that Dell makes is advantageous to customers as the prices of Dell products proportionally lowers. As stated by Michael Dell, chairman and CEO of Dell,

The Dell advantage is based on direct relationships, low cost, speed to market and e-commerce expertise as much as it is on Internet hardware, appliances and customers services and support.".....

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