Marketing Research Can Help Solve Term Paper

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Devise PR and marketing strategies to earn greater trust, typing their performance back to the perceptual maps as a measure of performance. This is also a critical step as it will show the progress over time of selected marketing and PR strategies to gain greater trust and credibility back.

Develop Voice of the Customer Programs and aggressively pursue getting channel members involved. Getting customers to have a sense of ownership over the products and also showing the willingness to act on their feedback is also critical for getting the company trusted again, and also ensuring product strategies are aligned with customer needs.

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Initiate a Partner Relationship Management system to measure the financial implications of both the recall and marketing strategies on the performance of channel partners and resellers......

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"Marketing Research Can Help Solve" (2007, October 09) Retrieved May 10, 2024, from
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"Marketing Research Can Help Solve" 09 October 2007. Web.10 May. 2024. <
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