Marketing-Sales the Advertising to Sales Term Paper

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With globalization of production the costs to produce the product (whatever the product is) is generally lower percentage wise than it was just a few short years ago. Companies can apply those additional dollar savings to other areas, and the advertising area makes a certain amount of sense for using those savings, especially if spending such dollars on advertising leads to more sales, and even greater profitability.

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Neff states, "the net effect is that a one-year campaign can pay off with a 9% spike in sales over a decade." (pg 4) Those are numbers that will help any companies coffers.

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