Marketing in Schools Discuss the Case Study

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These drawbacks include lack of awareness of how sugary-based, high fat food products affect children's weight and cardiovascular health, lack of coordination with key stakeholders on health goals for children, and implicit approval of persuasive intent by allowing overtly promotional messages to dominate children's thinking and decision-making processes (Hartman, DesJardins, 2008).

3. What other facts would you need to make a decision and how might your decision affect the stakeholders?

The longitudinal effects of sugar-based snacks and foods devoid of high nutritional value need to be included in any discussion with stakeholders, in addition to the effects on dental health as well. The most challenging area of measurement however is how the cumulative impact of allowing advertising's persuasive intent changes how children react with discernment and judgment to advertising claims. This is the most insidious issue of all as it can change their perspective and decision-making approach in the future as consumers. All of these facts however need to be taken into account, in addition to the nutritional, dental and physical health of the children over time. Those factors will further underscore the need for create vigilance of marketing to children over the long-term.

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4. Discuss alternative marketing practices which could be ethical and help the schools to raise money.

Selling fruit would have been an immediate opportunity to promote good health while also raising funds, coupling this strategy with a health awareness campaign. There could have also been a contest between the teachers as to who would lose the most weight through better dieting and exercise. Students' families could sponsor a teacher of their choice paying them a specific amount per pound lost. A third idea could have included a baking and cooking competition where parents were encouraged to make bake items that were low in fat and sugar, showing what can be accomplished with better planning......

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