Marketing Segmentation and Product Positioning Term Paper

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The company will also offer training service for small and home businesses. ATC will achieve strategic positioning by delivering value proposition for its product and services. ATC will use packaging, brand name, styling, quality, and safety to position its products. The company will use cost advantages to compete in distinctive way.

Price: ATC will offer its product and services at industry average price. The company will not offer its products below the industry average price because the customers may believe that the company is not offering the best value for its product and services. However, ATC will use the early payment discount, price discrimination skimming and penetration as the pricing strategies.

Place: ATC will use different distribution strategy to reach customers .The company will open offices at the strategic positions across the United States where customers could order for the company product and services.

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The company will also use the internet technology for positioning to achieve competitive market advantages. Porter, (2001) argues that the internet has become the most powerful tool to enhance operational effectiveness. The internet eases the speed and exchange of real-time information which assists the company to achieve improvement in the entire value chain. Thus, the company will use internet technology to increase the distribution through speed and agility.

Promotion: ATC will use different promotion strategy to position its product and services in the marketplace. The company will use push and pull as marketing strategy. ATC will also use sale promotion, advertising, sale force & personal selling, and public relations as the promotion strategies. The company will use the internet to position itself in the market place, and online advertising will make the company to enjoy maximum market shares......

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