Marketing Starbucks Is Well-Known Not Term Paper

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This helps Starbucks to retain an image of the young, exciting company that attempts to break the convention with its strategy and its products. The company does this with a policy of continuous innovation and honesty.

Another policy is never to compromise the customer's experience for the sake of profit, as seen above. Not only employees, but also customers are seen as the primary stakeholders in the company and as such are treated well. In this, the company focuses on the little touches that make the customer experience something exceptional. The policy is that small things add up to connect the customer with the company, and this ensures returning customers.

Another insight that Starbucks profit from is the fact that they do not attempt to cultivate loyalty with lower prices, but rather a basis of fans with products that are excellent and meaningful to the particular customers it serves.

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Hence, customers are made to feel important and happy when they enter the doors of any Starbucks enterprise. This ensures that customers not only become loyal, but devoted fans. They happily part with a few dollars more per cup of coffee in order to experience the unique connection with the provider that is Starbucks.

In conclusion, Starbucks appears to have achieved the most important elements of advertising in connecting with customers on a very personal level. Via research and targeted marketing methods, the company provides its customers with a quality of product that ensures returning customers. Starbucks is one of the unique companies in terms of unconventional and targeted marketing......

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