Marketing Strategies: Borders, Crossfit Essay

Open, View, and/or
Download this Document

Total Length: 1200 words ( 4 double-spaced pages)

Total Sources: 4

Page 1 of 4

Porter's 5 Forces

One of the most volatile and unstable industries is that of the grocery industry. There are many substitute goods and the product is perishable. Rivalries are high because of the availability of substitute goods, the ease of transfer of consumption habits, challenges in the supply chain, and rival new entrants. Whole Foods is an excellent example of a company which has had to carefully hold onto its niche marketing strategy of offering organic and specialty goods, versus solely competing on price. The threat of new entrants is high given that customers can choose to purchase organic goods at Wal-Mart and Target, not just Whole Foods, as well as patronize their local farm stands. Substitute products are plentiful not just in the form of other grocery products but also in the form of buying prepared foods from healthier chains like Chipotle.

Stuck Writing Your "Marketing Strategies: Borders, Crossfit" Essay?

View All Our Example Marketing Strategies: Borders, Crossfit Essay

Have A Custom Example Essay Written

Competitive rivalry is more intense than ever before "as grocers like Wal-Mart and Kroger ramp up organic offerings and specialty assortments" and as more non-food companies are entering the organic grocery market like Costco, whose membership has a great deal of overlap with Whole Foods' target upscale audience (Lutz 2014). The power of buyers is high in the market given that they can easily move their dollars from one grocery store to the next and now even suppliers of higher-end organics have more venues in which to showcase their goods. All of these are reasons why Whole Foods "shares have fallen 33% in the past year" despite efforts to promote the cheaper store organic brands and to offer amenities to consumers like Apple Pay (Lutz 2014).....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Marketing Strategies Borders Crossfit" (2015, May 26) Retrieved May 19, 2024, from
https://www.aceyourpaper.com/essays/marketing-strategies-borders-crossfit-2150940

Latest MLA Format (8th edition)

Copy Reference
"Marketing Strategies Borders Crossfit" 26 May 2015. Web.19 May. 2024. <
https://www.aceyourpaper.com/essays/marketing-strategies-borders-crossfit-2150940>

Latest Chicago Format (16th edition)

Copy Reference
"Marketing Strategies Borders Crossfit", 26 May 2015, Accessed.19 May. 2024,
https://www.aceyourpaper.com/essays/marketing-strategies-borders-crossfit-2150940
   

Open, View, and/or
Download this Document
order custom essay example