Marketing Strategy: Marketing Plan Essay

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Marketing Strategy: Travel Today

The focus of Travel Today is to grow its business extensively through i) differentiating its services from those offered by competitors and ii) nurturing clients by understanding and tending to their specific travel needs. We intend to market our brands and services extensively so that clients are aware not only of our existence, but also of our ability to address their specific travel needs and deliver value for their money. Having been in existence for over two decades, we enjoy a more established reputation than most of our competitors. A recent audit into the company's operations revealed that business has been slow for us because of our slow response to changes in technology. Our competitors have built on this inherent weakness to draw competitive advantage. For this reason, our marketing strategy will be focused on three core areas -- offering competitive and reasonable prices to our clients; ii) increasing our presence in social media platforms and iii) delivering value for money by ensuring that the products and services we offer can adequately address the needs of our clients.

Product Strategy

Travel Today commits itself to easing the processes of travel planning and making traveling an easier and more convenient experience for clients. This it achieves through a range of service offerings that include identifying travel destinations for clients based on their needs and budget; making transport arrangements and hotel reservations; selling vacation packages from tourist destinations, resort and cruise lines; and providing insight to clients and potential clients on required documentation, travel advisories, and weather conditions.

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Our mission is to deliver value for money by ensuring that our clients receive the best airfare rates, hotel guides, hotel reservations, travel guides and package deals given their budget and travel needs. With the fast pace of globalization and trade liberalization, people will always find a need to travel, be it for leisure or for business purposes. Globalization and trade liberalization, therefore, present massive growth opportunities for Travel Today and other companies within the tours and travel industry. Another fundamental opportunity for growth of our brand is the U.S.' recent removal of sanctions against Cuba. This increases opportunities for tourism and opens up new business platforms for Travel Today over the next few years as clients seek to explore Cuba's viability as a business and tourist destination.

Well, there are many companies both locally and internationally that offer the same services as ours. However, differently from most of our competitors who just do it for the money, we strive to establish long-lasting relationships with our clients through differentiated products. First, our service offerings are designed to cater for traveler groups as opposed to individual travelers, and this makes….....

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Latest APA Format (6th edition)

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"Marketing Strategy Marketing Plan" (2015, June 26) Retrieved April 29, 2024, from
https://www.aceyourpaper.com/essays/marketing-strategy-marketing-plan-2151449

Latest MLA Format (8th edition)

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"Marketing Strategy Marketing Plan" 26 June 2015. Web.29 April. 2024. <
https://www.aceyourpaper.com/essays/marketing-strategy-marketing-plan-2151449>

Latest Chicago Format (16th edition)

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"Marketing Strategy Marketing Plan", 26 June 2015, Accessed.29 April. 2024,
https://www.aceyourpaper.com/essays/marketing-strategy-marketing-plan-2151449
   

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