Marketing Strategy on Millenials

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Integrated Marketing Communications Strategy

Many people have the urge to reside within gated residential communities. For this reason, gated residential communities together with garden apartments across the nation are coming up at fast rates. They allow members of that community to feel the balance between the rural area and the urban area since they still have access to amenities of an urban lifestyle. This brings a balance between the urban and rural lifestyles within the same community. Most of the people reside in communities where their access is mainly controlled by use of key cards, entry codes, gates, and keycards. The communities offer benefits and some shortcomings depending on whether one is a resident or in property management. Big apartment features include gate systems as the amenity to bring forth new residents (Lister et al., 2003). They are very much desirable to prospective residents and many property managers since they mainly charge some amount of premium for rent. The gate is included mostly on the low crime property not mainly for the purpose of deterring or preventing crime but for providing the perception of exclusivity and enhancing security. The truth is most of the people like the good feeling of where they reside, and as far as a gated community is concerned, it feels like a private club in which access privileges are needed.

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They also offer opportunities for persons to interact and connect in a serene environment which is better than being indoors.

Over time, it has become necessary for developers to come up with gated communities since most of the consumers are willing to downsize and at the same time want the feeling of being in their homes rather than being in an apartment. At the same time, they want to feel free from mortgages and direct their income into other meaningful uses and also gain the feeling of being in a community by being like-minded citizens. At the current time, the Slice of Heaven and Associates is in the process of developing 'tiny' homes' in an urban setting. They aim at making members of the nation enjoy the advantages associated with gated communities to the maximum. This very tiny-home market is at its very initial stages. This subset of the market has had millennials shifting into tiny homes to tiny homes so as to have the most disposable income needed for entertainment and travel. The other market….....

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