Marketing the Superstore, the Discount Essay

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They will normally attract the average consumer. Discount stores will attract the more specific shopper, looking to buy branded goods, but at lower prices. The warehouse club will generally attract large families or small entrepreneurs who make high volume purchases. Finally, the factory outlet will attract the more specific customers, looking for a particular brand and quality, but also wanting to pay less than in a traditional retail facility.

Superstores have the advantage of a wide product offering, but the disadvantage of a potentially reduced quality of the merchandise.

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The discount stores benefit from branded goods in generally large quantities, but their quality might be reduced. The warehouse clubs request the payment of a membership, but offer an extensive product palette at high cost efficiencies. The factory outlets offer branded goods at lower prices, but the variety of the merchandise is often reduced as the items are generally what is left at the end of a season.

Reference:

Burrow, J.L., Eggland, S.A., 2005, Intro to Business: Finance, Marketing, Operations, Management, Cengage….....

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