Marketing SWOT Analysis Burton Snowboards Term Paper

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Also, more Swiss-based companies now have an American audience, since snowboarders are able to order their gear over the Internet, and compare prices as well as see what European manufactures have to offer them.

Although Burton sets the industry standard, it may be threatened by F2 and Prior's attempt to corner the edgy marketing base that made up the core of snowboarding, while other companies like Coiler might attempt to corner emerging aspects of the market, like women ("A complete list of links," 2007, About.

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com). Also, it must remain competitively priced, given that the Internet makes it easier for consumers to price-shop. Conversely, as snowboarding becomes more popular and more general sports companies sell gear, people seeking customized boards may be able to buy their gear closer to home.

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