Marketing While Levi's Is an Research Proposal

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The company should also adopt a differentiated approach compared to both other direct competitors (generally other jeans brands) and its approach on the U.S. market. The idea would be to use a strong promotional campaign so as to create the idea of a differentiated approach.

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For example, a campaign with famous classical characters could properly induce the idea that Levi's is a classical brand, different from the other types of jeans. It would also allow the company to position itself at the high-end segment in terms of price......

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