Marketing for Yats' Food Truck, Research Paper

Open, View, and/or
Download this Document

Total Length: 638 words ( 2 double-spaced pages)

Total Sources: 2

Page 1 of 2

Without this, the revenue potential for the truck will be diminished.

As the product is essentially self-distributing, it is worth considering that we also need a vehicle to haul the food truck around town. The truck is a self-contained unit, but it may require driving. To that end, we will need to either ensure that our food truck is self-driving or if using a trailer that we acquire a truck to drive it. Depending on the city bylaws, we may need to move the cart frequently, multiple times per day. Thus, we need to have reliable transportation for the truck.

Additionally, distribution is naturally going to be governed by local ordinances. Distribution and opening hours are closely related. As a result, it is important that Yats is able to secure permits for various locations that will allow the truck to maximize its opening hours. The timing of the permits is also critical -- in the central business district on a weekday at lunch is great, on a Sunday morning not so much. Therefore it is essential that we forge strong contacts with the city, especially the department responsible for permits, because we will rely on these permits to maximize not only our opening hours but also revenues, by being able to situate in key areas at the right times.

Stuck Writing Your "Marketing for Yats' Food Truck," Research Paper?

View All Our Example Marketing for Yats' Food Truck, Research Paper

Have A Custom Example Essay Written

Among our targets are the CBD during weekdays mid-day, adjacent to entertainment areas late on weekend nights and in the vicinity of key sporting events. For slower times, we are looking at gaining permits for sites adjacent to parks, universities, high schools and construction sites. We believe that the key to success with a food cart business model is the flexibility to bring your business to the traffic, and we fully intend to make that a central part of our distribution strategy......

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Marketing For Yats' Food Truck " (2011, November 23) Retrieved June 7, 2026, from
https://www.aceyourpaper.com/essays/marketing-yats-food-truck-47824

Latest MLA Format (8th edition)

Copy Reference
"Marketing For Yats' Food Truck " 23 November 2011. Web.7 June. 2026. <
https://www.aceyourpaper.com/essays/marketing-yats-food-truck-47824>

Latest Chicago Format (16th edition)

Copy Reference
"Marketing For Yats' Food Truck ", 23 November 2011, Accessed.7 June. 2026,
https://www.aceyourpaper.com/essays/marketing-yats-food-truck-47824
   

Open, View, and/or
Download this Document
order custom essay example