Martin, Andrew. (20 Feb 2007). Term Paper

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But "while the franchise has the marketing clout and financial strength of the parent company to back it up, it is also largely dependent on the parent company's public relations and advertising to lure customers back "(Martin 2007:1). Food-born ailments a perfect example of how the supposedly less risky aspect of owning a franchise, rather than beginning one's own business, has its own public relations risks. A local taco chain in California would not be hurt by the Taco Bell scare in New Jersey, but a Taco Bell franchise is likely to see customers turned away in droves. There is no risk-free enterprise.

Also, the law "holds the server of the food liable for such illnesses," despite the fact that the franchise owners in the offending Taco Bells may have gotten the food from the parent company's suppliers, distributors or farmers (Martin 2007:2).

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This also seems unfair, and franchise owners have attempted to fight this law, perhaps justly, since their preparation procedures were not at fault, merely Taco Bell headquarters' fault in terms of its food processing and choice of purveyors. However, even if this legal battle is won, it is difficult, as a consumer, not to feel leery of entering a fast food chain affected by a scandal, no matter how unfairly this affects the local franchiser......

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