Maslow's Hierarchy of Needs in Determining the Term Paper

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Maslow's Hierarchy Of Needs

In determining the most appropriate and effective means of motivating people within an organization, especially when its members are mostly salespersons, it is essential to turn to Abraham Maslow's discussion of an individual's hierarchy of needs. His model and theory of needs illustrates that an individual has the "innate tendency towards growth; s/he is basically trustworthy, self-protecting, and self-governing" (Griffin, 1994:125). In his hierarchy, Maslow identifies physiological needs as the most basic need, categorized as 'deficiency needs.

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' On the topmost part of the hierarchy is self-actualization, considered by the theorist as 'being needs.' Maslow grants both kinds of needs as essential to the individual. However, he emphasizes that people's primary goal is to achieve being needs, which necessitates going through the bottom part of the hierarchy, which is satisfying one's physiological needs. In an organization of salespeople, satisfying the basic needs of the members such as sufficient salary and benefits, as….....

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