Mass Media Affecting Acculturation Level Methodology Chapter

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93 (Hispanicism), .89 (Americanism); test-retest (6weeks) .50 (H)/.79 (a). This Likert scale involves rating of 1-5, in which scale 1 represents not feeling comfortable and scale 5 indicates very comfortable at accepting the American music, TV programs and English printed media.

Analysis

This relational study incorporates statistical devices of Multiple Regression Analysis to test the hypothesis.

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Correlations between variables will be performed as well. Each predictor derived from individual analysis represents time spent on each of these three specific media, with the criterion variable being acculturation level. Hours per viewing per day and per week with moderators such as English proficiency level, are included in each of the analysis.....

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