Mass Media Campaign It Would Term Paper

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The creation of green spaces would be a highly advantageous project as these spaces could be used as leisure spaces for adults and playgrounds for children.

The partnership between us and the local authorities could have numerous mutual advantages form this point-of-view as they would help promote the campaign while promoting the common initiative regarding the green spaces. Another initiative would be represented by the partnership with various gyms. As incentive they would offer various types of discounts for the targeted audience, as well as personalized classes within a wide range of activity types (from martial arts to pilates).

The products is represented by any type of physical activity. Indoor and outdoor sports are the focus of our campaign. The price of the product is to be adapted to the target audience. The target aged 25 to 32 is to be addressed with special price offers from the part of the gyms, while the remaining target is to be convinced with the argument of health and advised to take on the benefits offered from this point-of-view by green spaces in the neighbourhood.

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As far as the place is concerned, it is important for the target segments to have easy access to the product. This is why the partnership with the local administration is an important part of the campaign, as well as the support of the gyms and fitness centres (the more, the better). Promotion is the most important part of the campaign and it will be done in the local printed press (daily papers, life style magazines), on the radio and also on the TV through ads which are adapted to both the targeted segments......

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