Mcdonald's Diet Plan Term Paper

Open, View, and/or
Download this Document

Total Length: 394 words ( 1 double-spaced pages)

Total Sources: 1

McDonald's Diet Plan

The McDonald's 'Diet Plan' Marketing Strategy: Third Week Core Strategy

Americans love to eat. Americans love burgers and fries. But Americans also, by and large, want and need to lose weight to improve their health and appearance. Eating McDonald's food in reasonable portions will allow them to accomplish both objectives. They will look better, feel better, and still be able to eat convenient and tasty food.

A value proposition is a clear statement of the tangible results a customer gets from using a company's products and services. (Konrath, 2005) McDonald's has always offered its customers financial value, in the form of cheap, tasty food. But now the value will be given to the customer in a way that is better for the customer's physical as well as financial health.

Stuck Writing Your "Mcdonald's Diet Plan" Term Paper?

View All Our Example Mcdonald's Diet Plan Term Paper

Have A Custom Example Essay Written



This new key is portion control, as exemplified by the real-life example of a woman who lost weight eating nothing but food from McDonald's. This example shows the value of eating McDonald's food. A new promotional campaign that gives rewards for the next visit, rather than super-sizing current food portions also underlines the financial value as well the value of eating normal size portions. It….....

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Mcdonald's Diet Plan" (2005, August 27) Retrieved May 18, 2024, from
https://www.aceyourpaper.com/essays/mcdonald-diet-plan-67119

Latest MLA Format (8th edition)

Copy Reference
"Mcdonald's Diet Plan" 27 August 2005. Web.18 May. 2024. <
https://www.aceyourpaper.com/essays/mcdonald-diet-plan-67119>

Latest Chicago Format (16th edition)

Copy Reference
"Mcdonald's Diet Plan", 27 August 2005, Accessed.18 May. 2024,
https://www.aceyourpaper.com/essays/mcdonald-diet-plan-67119
   

Open, View, and/or
Download this Document
order custom essay example