Mckinsey and Company Web Site, and Analyze Term Paper

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McKinsey and Company web site, and analyze how it communicates effectively.

MCKINSEY AND COMPANY WEB SITE

This web site is attractive, and immediately communicates to the user what information they will find at the site, and how it can help them. "McKinsey and Company is a management consultant firm. We help our clients tackle their most challenging and complex management issues. In everything we do, we seek to have significant impact on our clients' performance. As you explore this site, we hope you get a sense of who we are and what we do."

This is more than just a simple corporate web site that explains "Who We Are," and "Services We Offer." This site also includes a wide variety of reports, white papers, and research that is free to registered users (it is also free to register).

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The McKinsey Quarterly newsletter is also available for free subscription. McKinsey's in-depth reports are used throughout the business world as one of the most respected sources of research and information on a wide variety of topics. "Knowledge is central to what we do. We doubt that any organization invests more than we do in building knowledge relevant to business."

Some examples of the types of reports available are: "Thailand: Prosperity through Productivity," a report which studies Thailand's global economy and productivity, analyzing seven sectors that feed their productivity. "U.S. Productivity Growth: 1995-2000." This report covers the U.S.' massive growth in productivity during the late 90s, and analyzes potential future productivity growth. And, "Rethinking the Aviation Industry," a report covering….....

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"Mckinsey And Company Web Site And Analyze" (2002, May 28) Retrieved May 22, 2025, from
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