To that end, it is worth analyzing the internal and external environments of 3 Squares, the meal delivery service for seniors, in order to see where the best market opportunities lie, and what challenges the company is going to face.
Strengths
There are a few different strengths that the company has internally. 3 Squares has a strong business plan. It has researched the market, and identified that there is an opportunity in providing food delivery for seniors. This is a growing market, and one that only has some competition. It is believed that there is room not only for more competitors but that the market will… Continue Reading...
external factors have enabled the company to effectively identify market opportunities and capitalize on them to become one of the profitable meal delivery service for seniors. Based on the findings of a SWOT analysis, one of the historical factors that have contributed to change in the company's market segment is the changing demographics of modern populations. In the last few years, there has been a significant increase in the number of the elderly populations in developed countries, particularly the United States (Wiener & Tilly, 2002). Since the company focuses on delivery of meal services to seniors, the growth in the elderly population has contributed to change in the firm's market segment.… Continue Reading...
