Commercialization of Media Influences Political Discourse
out by the mass media (Fortunato). Paddy Scannel (2007) says in his highly-regarded book titled Media and Communication that was published early this year that the media concept was born in the 190s. He notes that the work by Marshall McLuhan’s was the most important starting point in the development of the media as an industry. Scannel refers to Hans Frederick Dahl who says that aggregating disparate communication media into the whole that it is “the media” is a remarkably recent development which may have emerged at the same time as the advent of the television in the early parts of the 1960s. The television… Continue Reading...