Microsoft (NASDAQ: Msft) Is a Research Proposal

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Further diversification is also recommended. Given the pace of change in the industry, the reliance on PC operating platforms and office software packages must be reduced. The risk of an entirely new technological paradigm emerging is high, so Microsoft must therefore diversify its revenue streams in order to defend against this threat. Overall, Microsoft's strategic thrust is strong and its operating results fantastic.

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The company must guard against major non-strategic threats such as technological change or acute damage from financial scandal. If Microsoft deals with these two issues effectively, the will remain in good position to continue to build their revenues in the coming years.

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