Middlemen for High Context Country Term Paper

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" who states: "The unwillingness of confronting directly in a negotiation often comes from the collective societies. 'The Swede is open and transparent, but the Indian counterpart thinks that he is hiding something. Indians never put all the cards on the table, while the Swedes do.'" Therefore, due to these differences in cultural styles of communication it is often very difficult for negotiations to take place between those who are unaware of the cultural communication principles and standards. Communication is a critically important aspect of a company's exporting strategies therefore an effective negotiator that speaks in the same communication style as the country culture to which the company is exporting is extremely important.

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BIBLIOGRAPHY

Henkow, Pernilla and Otteland, Cecilla (2006) Destination India: A Minor Field Study on how Swedish Companies Can Facilitate their Establishment in India. School of Business -- Stockholm University Spring 2006. Online available at: www.diva-portal.org/diva/getDocument-urn_nbn_se_su_diva-6458-1__fulltext.pdf.....

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