Mixed-Method Approach for Developing Market Article Critique

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The researchers triangulated the data sources by interviewing over 60 organizational members, including CCI staff, managers from diverse hierarchical positions, staff members, and employees. Each interview lasted between 45 and 120 min and was transcribed in full for coding purposes. The researchers also collected more than 2,000 pages of relevant documents, including minutes from CCI staff meetings, annual reports, intranet postings, and several drafts on a strategic communication plan. This sample size appears to be adequate and appropriate for the study being undertaken.

The article Are Consumers Rational? Experimental Evidence? By Shugan (2006) looks at the different tests that can be used to try and predict consumer behavior. The difference between experimental and statistical controls explains the divergence in conclusions. Experimental controls test rationality based on whether previously absent variables exhibit significant explanatory power holding known explanatory variables constant.

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Statistical controls test rationality based on the incremental explanatory power of previously absent variables after accounting for known explanatory variables. Moreover, experimental tests tend to isolate consumer behavior predictions while statistical tests check for sufficient accuracy to choose among different firm strategies.

The samples that were used for this study included many research articles that have been done on the topic of consumer behavior. The researchers looked at these articles in the context of whether they were based on experimental controls or statistical controls. The sample size of articles used appears to be appropriate for what the researchers were attempting to look at. The articles were taken from published research which was appropriate for the type of study that was being conducted......

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"Mixed-Method Approach For Developing Market" (2012, January 25) Retrieved May 2, 2024, from
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