Molson Coors Brewing Company Despite Research Proposal

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In this scenario, the inefficiencies were pegged to the lack of a unified approach in the meaning that both parties saw themselves as individuals.

An actual unification between the two companies has as such yet to be reached. Each family maintained and appointed its own representatives within the leadership of the greater company. This however meant that the board would often be divided between Molson and Coors and the conflicts which arouse were of a person-role nature.

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It could have been more efficient if more specialized managers had been brought in from outside the organization. These managers would have revealed an unbiased stand and would have stood more chances of serving the overall interests of the united brewery.

Reference:

McCuddy, M.K., Morgal, M.L., Molson Coors Brewing Company: Conflict Resolution in the Aftermath of a Merger.....

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