Monetary Contribution to a Well-Known Essay

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But other incentives are common: a charity may offer t-shirts, baseball caps, or other items that bear the logo of the charity. This is useful because it rewards the donor, allows the donor to use the charity's logo to proclaim his or her altruism, yet also advertises the charity for free, whenever the donor uses the item. Charities may offer more attractive incentives for large donations: entering the donor's name in a drawing for a computer or a new car, offering access to box seats or an exclusive item that the charity possesses (the result of the generosity of another donor), or allowing the donor to have valuable 'face time' with one of the leaders of the organization (in the case of someone who wants the organization's support) are all possible motivation-boosters for giving.

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Donating is clearly a mutual exchange transaction. The exchange can be one of goods and services, the service of an 'experience' of a gain in self-esteem or political clout, as well as clothing or entertainment......

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