Motorola Is an American Company Research Paper

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Motorola already has established operations in Colombia. The company's subsidiary, Motorola Mobility Colombia SAS markets smart phones in that country, including the DEFY and it also marketed the Razr in that country as well. This means that Motorola already has a distribution network in place in Colombia, in addition to a marketing team that has experience working in the Colombia market. This bodes well for the company's market entry into Colombia. The new phone will essentially just be added to the existing product line and can be marketed through channels that are already established.

It is also worth remembering that Latin America is a focus region for Motorola. This means that the company is willing to spend marketing dollars in the region, and Colombia is an important Latin market.

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Indeed, one can envision that Motorola's entry into Colombia with this product is basically a test market for launch into other nations in the region.

Overall, bringing this new product into the Colombia market should not be a challenge for Motorola. The company has a distribution network in the country already, and a marketing team. Motorola also has experience breaking new markets overseas and has been selling cell phones internationally almost since the product was invented. This should bode well for Motorola taking a low-priced phone to Colombia.

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