Music (Attachment)) 1. Overall Case Overview 2. Case Study

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music (attachment)) 1. Overall Case overview 2. Answer question Case discussion questions Thanks and send mail, (barsbold_ochir@yahoo.

Case overview: "Time to face the music"

The popularity of CDs is on the decline. The ability of consumers to 'burn' CDs make it very easy for them to create their own high-quality music recordings in a manner very different from the traditional, poor-quality cassette mix tapes so popular in the 1990s. CD piracy and illegal Internet music downloading is likewise on the rise. Many music consumers delight in peer-to-peer music sharing and regard it as a social event. They can obtain music for free or nearly free, cutting both the artist and the record companies out of the profitability equation. The number of unlicensed tracks is growing as a result of a confluence of these factors.

Additionally, CD burning allows consumers to 'pick and choose' what tracks they select from a particular artist's output, rather than being confined to what is on a single CD. When selecting one's own personal songs, there are no subpar 'B tracks' on the CD, from the consumer's point-of-view.

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Preventing CDs from being copied is not a completely satisfactory solution, given that this angers consumers who want to make copies for their own, legitimate purposes and does not really contain the problem of online music sharing. Music companies must find a way to continue to stay solvent, even when technology has made it easier and easier for consumers to enjoy music for free. The music companies cannot completely shun new technology, given that consumers are demanding more and more high-quality ways to experience music and will only resort to more illegal means if they fell the record labels are being unfair.

Q2. Anticipation of the threat

There has been some speculation that….....

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