Mystic Monk Coffee Has Father Case Study

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3. What is Father Prior's strategy for achieving his vision? What competitive advantage might Mystic Monk Coffees' strategy produce?

Father Prior wants to appeal to the Catholic communities in the U.S. And throughout North America to support the monks by buying their coffee. He has seen significant growth in sales as a result of outreach strategies to the Catholic churches. The competitive advantage that Mystic Monk coffee has is this strong association with the Catholic Church.

4. Is Mystic Monk Coffee's strategy a money-maker? What is MMCs business model? What is your assessment of Mystic Monk Coffee's customer value proposition? its profit formula? its resources that enable it to create and deliver value to customers?

Yes, the strategy is a money-maker with an assured customer base that buys their coffee to support the church. It is a highly profitable product, generating a good gross margin (11%). The customer value proposition centers on the Arabica beans and high quality process of creating the coffee, in addition to the roasting process itself.

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The monks have experimented with varying levels of specials and other programs, including buy three and get free shipping off of their website. All of these programs have been successful. The most compelling aspect of their business however is the focus on their being Catholic, and reaching out to parishioners and churches to support them through purchases.

5. Does the strategy qualify as a winning strategy? Why or why not?

Yes, it is very successful and the quality component of their products continues to be known both within the Catholic community and throughout the region. They need to consider hwo they can create greater distribution while at the same time focusing on ensuring product quality over the long-term. They have also been able to create a significant customer base that is….....

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