How Pepsico is Leveraging Healthy Alternatives to Colas
Naked Juice Case Study Today, increasing numbers of Americans are choosing healthy alternatives for the cola drinks that have dominated the beverage market for decades. Some of these alternatives include so-called “super-premium” brands that place a high priority on providing consumers with the best quality ingredients available. One such firm is Naked Juice which leveraged its humble direct sales beginnings into a national enterprise that was subsequently acquired by PepsiCo. The purpose of this case study is to identify the strategies used by Naked Juice to reach its current position… Continue Reading...