in the global sportswear and apparel industry. In 2000, Reebok entered into a 10-year agreement with the National Football League (NFL) to manufacture and market NFL licensed merchandise, including an NFL-branded apparel line, footwear, practice apparel, sideline apparel, and on-field uniforms. With 32 teams, NFL is the leading professional confederation for American football.
Licensed Apparel Business
Whereas the licensed apparel market is a lucrative market, retailers face a number of concerns since demand is influenced by factors beyond their control. Retailers rely on Reebok to deliver merchandise on time and without increasing prices. Without timely delivery and affordable costs, retailers would not have other options to consider.… Continue Reading...
venue are presenting unfavorable phenomenon. For example, there have been the issues of the operational inefficiencies since the government lacks the operational understanding of the sporting business.
The NFL and NHL difficulties in China
The ambition of NFL (National Football League) is to extend its operation globally. Moreover, China has become a most important market to explore based on the increase in the standard of living of the middle class and growing population. In the last few years, the NFL has launched its operation in China, however, the NFL officials have been disappointed because Chinese markets have not been favorable. In term of marketing, NFL relies on the social media such as Facebook, Youtube, and Twitter to reach millions of people in the United States, however, these avenues… Continue Reading...
