Nerd Patrol Similar to Geek Squad Business Plan

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business plan for a software company, Nerd Patrol. It contains an analysis of the company's ownership, business operations, and organizational structure, projects its revenues and costs of operations for the short run, and presents some important marketing strategies for the success of its business in the IT industry.

Introduction and Brief Description of the Venture

This paper presents a business plan for a new software company, Nerd Patrol that provides a number of software and hardware products, technical services, and web solutions to individual and business customers. The plan constitutes all the major operational, personnel, financial, and marketing strategies which Nerd Patrol will pursue during its initial phase of business set up. The opening section introduces the business in brief and proceeds by explaining the organizational and key business players. The "Financial Analysis" section presents projected revenues and costs of operations for the company by highlighting the major investments and expenditures which it will have to make in the introductory phase. The next section, 'Marketing Strategies' explains the product, pricing, promotion, and placement/location strategies for Nerd Patrol and gives a brief snapshot of its competitive environment in the IT industry. The final sections explain the legal and environmental challenges which Nerd patrol may face in the long run and the actions which it can take to encounter these challenges.

Nature, Description, and Aspirations of the Business:

Nerd patrol is a software company that is specialized in developing business and utility software, providing technical solutions and training services, resolving hardware debugging issues, providing software and hardware troubleshooting services, and various other services. Nerd Patrol is being established as a private limited company by three experienced business professionals. The mission of the company is to provide innovative and cost effective software and hardware solutions to individuals and business customers from all over the country. The company aims to ensure regular business growth and superior financial performance over the years

Organization of the Business and Key Players

Ownership:

i. Technical Supervision:

The ownership of Nerd Patrol will be in the hands of three experienced and qualified business professionals; John Robbins, Mary Singh, and Nabil Quresh. These owners will operate the company as a partnership business in the initial phase; but transform it into a private limited company by inviting their friends, family, and relatives to make investment and contribute their professional skills for the growth of its business. Being fully certified professionals on Microsoft and Oracle software products, John Robbins and Mary Singh will head the technical operations of the company. For example, the Research and Development, technical services, training and workshops for employees, and procedural support to the individual and corporate clients will be supervised by both these certified professionals.

ii. Business Management Team:

On the other hand, Nabil Quresh will look after the business plans and strategies of the company for its competitive and sustainable future in the industry. He will be responsible to design the marketing and promotional plan of the company by focusing on its product, pricing, promotion, and placement strategies on individual basis. Nabil Quresh is a business graduate having vast exposure in the business world. He is capable of handling the business complexities and dealing with the environmental issues in an effective and efficient way. The supervision by John Robbins and Mary Singh along with the strategic direction by Nabil Quresh will greatly help Nerd Patrol in becoming a successful and competitive software company in the country.

Employees:

Nerd Patrol will need to hire individuals for different technical and non-technical positions at its office. The technical staff will be responsible to assist the clients in implementing and learning the new software systems developed by Nerd Patrol for them. They will physically visit the clients' premises to look over the performance of their software and train their staff to run it effectively (Attaran, 2004).

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In contrast to the technical staff, the company will also need to recruit sales and marketing staff which will develop its business in the potential target markets. The sales and marketing staff will perform under the supervision of Marketing Manager. The Marketing Manager will make every effort to achieve the sales targets for the company through its sales and marketing team. He will use different techniques and monetary and non-monetary rewards to motivate his team and achieve the assigned targets effectively and efficiently.

Contractors and Vendors:

The contractors and vendors for Nerd Patrol business will be the small scale industry participants that produce raw material for manufacturing hardware products. The company will have to build strong relationships with these vendors in order to get the raw material at discounted prices and ensure its continuous supply at its production unit (O'Brien & Marakas, 2007).

Financial Analysis

The major costs of revenues of the new business will include software licenses, maintenance and control, professional services, and amortization costs of acquired technology. In addition to these major costs of revenues, the company will also have to bear heavy operational costs. These costs include sales and marketing expenses; research and development expenses; general, administrative, payroll, and training expenses; amortization costs for intangible assets, restructuring, acquisition and other charges; goodwill impairment; etc. The interest expenses and loss on early extinguishment of debt will also put burden on the company's profitability.

The major investments required to start Nerd Patrol business will include furnishing facilities, inventory purchases, technological equipments, and employee training and development costs for the initial six to twelve month period (O'Brien & Marakas, 2007). The projected return on investment for Ned Patrol is $1,308,000. The anticipated revenues for Nerd Patrol for its first twelve months are as follows:

Projected Income Statement for Nerd Patrol

$ in '000

Months

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Revenues

Software Licenses

Maintenance and Control

Professional Services

43

25

28

30

35

39

43

48

50

53

55

50

Total Revenues

Costs of Revenues

Software Licenses

24

25

23

25

30

32

31

36

38

41

45

50

Maintenance and Control

60

58

70

70

75

78

78

78

80

85

80

82

Professional Services

89

75

66

64

63

67

65

63

65

70

75

76

Amortization of acquired Technology

0

0

20

22

23

25

26

28

30

35

36

40

Total Costs of Revenues

Gross profit

Operating Expenses

Sales and Marketing Expenses

76

78

83

70

73

78

81

83

83

84

87

89

Research and Development Expenses

36

32

36

30

32

36

36

38

37

37

36

40

General, Administrative, Payroll, and Training Expenses

24

30

35

36

36

43

45

47

48

50

53

53

Amortization of Intangible Assets

26

23

25

25

23

21

23

25

26

28

30

35

Restructuring, Acquisition and other charges

8

11

13

11

12

21

21

23

21

26

31

36

Goodwill impairment

12

9

12

11

13

11

13

13

14

16

18

20

Total Operating Expenses

Operating Income/(Loss)

64

92

46

76

81

79

86

90

93

85

79

74

Other income/(expense):

Interest Income

34

34

34

34

36

40

43

45

47

49

53

56

Gain/(loss) on early extinguishment of debt

12

15

18

20

26

28

29

31

32

36

36

40

Interest expenses

(65)

(63)

(61)

(58)

(64)

(65)

(68)

(71)

(73)

(76)

(70)

(75)

Change in fair value of derivative instruments

0

0

0

5

0

0

3

0

0

0

0

0

Amortization and write off of debt issuance costs

0

0

0

3

0

1

1

0

0

1

3

1

Amend and extend transaction fees

0

0

0

2

2

1

0

0

2.....

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