New Age of Advertising Essay

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Dramatic Rise in Advertising Usage From 1865 to 1930

Why did the period between 1865 and 1930 see such a dramatic rise in advertising usage?

The timeframe from 1865 to 1930 is representing a shift in the nation and society. This is because technological advancements helped to invite transformations from an agricultural society to one that was focused on industrial manufacturing. These changes meant that firms had to offer various reasons for purchasing their products and services during this time. To fully understand what took place requires examining this period and how it created a rise in the industry. Together, these elements will illustrate the way advertising was used to connect with the growing segments of society.

The main reason why there was such an increase in advertising usage was from a shift in society. This occurred with more people moving to the cities and wanting to purchase various household items. Advertising was a way producers could promote their products and reach out to a larger demographic of people.

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(Johnson, 2005) (Pincas, 2008)

At the same time, everyone was wealthier and they wanted to buy items that were once considered to be a luxury. To encourage them to purchase these products, advertising was a way of showing how something was stylish and that it would simplify their lives. These factors are what led to the initial rise in advertising. (Johnson, 2005) (Pincas, 2008)

As time went by, the various technological advancements meant, that there was a need to promote even more products to this growing segment of consumers. Advertising was the most effective medium in reaching out to them and informing potential customers about what they had to offer. (Johnson, 2005) (Pincas, 2008)

In the 20th century, society changed and became consumer driven. After everybody made their first purchases, they needed to have another avenue of encouraging them to spend more money. The best way that this can be achieved is through utilizing advertising,….....

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